Hyundai North America CEO on record-breaking auto sales in March

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CNBC's Phil LeBeau talks with Hyundai North America CEO Jose Munoz about its record-breaking auto sales in March 2021 and its first quarter. For access to live and exclusive video from CNBC subscribe to CNBC PRO:

General Motors’ vehicle sales were buoyed by strong consumer demand in the first quarter as fleet sales cratered and an ongoing semiconductor chip shortage shuttered some assembly plants.

The Detroit automaker said Thursday it sold 642,250 vehicles during the first three months of the year, up 3.9% compared with a year earlier, when Covid-19 started forcing dealerships and auto plants to shutter in March.

GM and the majority of other major automakers in the U.S. are scheduled to report first-quarter sales on Thursday. Analysts expect sales across the industry to be up about 8% or 9% compared with the first quarter of 2020 despite automakers reeling from a shortage of semiconductor chips.

GM said retail sales to individual consumers increased 19% in the first quarter, while fleet sales to corporate and government clients declined 35% from a year earlier. The automaker expects consumer demand to remain resilient throughout this year.

“Consumer confidence and spending will continue to increase due to stimulus, rising vaccination rates and the progressive reopening of the economy,” GM’s chief economist, Elaine Buckberg, said in a release. “Auto demand should remain strong throughout the year.”

GM’s Buick, Cadillac and GMC brands saw double-digit sales increases during the first quarter, while Chevrolet – its largest brand – declined 1.7%. Chevrolet’s drop was due to a 12.5% decrease in sales of its Silverado full-size pickup trucks, which the automaker attributes to a lack of inventory due to production and shipping disruptions from the coronavirus and chip shortage.

Hyundai’s record month

Automakers that are traditionally less reliant on fleet sales in the U.S. had better sales than GM in the first quarter. They include: Volkswagen, up 21%; Toyota Motor, up 21.6%; Hyundai Motor, up 28%; and Kia Motors, up 22.8%. While Stellantis – the merged automaker of Fiat Chrysler and France-based Groupe PSA – reported a 5.1% increase in sales, including a 25% increase in retail sales. Ford Motor said its first-quarter sales were up 1%.

Hyundai’s sales were particularly impressive. For the quarter, the South Korean automaker’s results were led by a 38% increase in retail sales, including its best monthly retail and total sales ever in March.

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